The Best Times to Post on Social Media in 202113, August 2020 | Category: social media
As a business owner, you may make the best content and the best graphics, but it may still yield no substantial online traction unless it is posted at the right time. In order to maximize social media engagement, it is important for you to know when each network hits its peak engagement time.
In this article, we will share with you the Best Times to Post on Social Media Marketing in 2021 to post on Facebook, Instagram, Twitter, and LinkedIn.
Best Time to Post on Facebook
With 2.89 billion monthly active users, Facebook is the biggest social media platform. People tend to be more active on Facebook during working hours in the middle of the week and lesser on the weekends. It is a common pastime for them to log in on their Facebook accounts during lunch or to quickly check their feed on their phones in mini-breaks.
When 93% of businesses are competing online for user attention, it is very important to find the best time for your active audience. The most amount of engagement recorded on Facebook was from Tuesday to Thursday, 8 AM to 3 PM and the lowest engagement period was any day before 7 AM or after 5 PM.
Peak times: Wednesday, 11 AM and 1 PM –2 PM
Peak day: Wednesday
Best Time to Post on Instagram
Instagram has 1 billion active monthly users with an average engagement rate of 1.6% per post. This makes it one of the fastest-growing, engaging, and impactful social media platforms. In fact, 72% of Instagram users claim to have made a product purchase after seeing it on the app. Thus Instagram is a prime factor in all businesses’ Social Media plans.
Instagram has a similar best engagement period as Facebook. But unlike most other social media platforms, Instagram sees little engagement early in the day, late in the night, and on the weekends. People generally are more engaging on weekdays 9 AM to 4 PM and less active before 6 AM and after 9 PM.
Peak times: Wednesday at 11 AM and Friday from 10 AM –11 AM
Peak day: Wednesday
Best Time to Post on Twitter
Twitter’s 330 million monthly active users post more than 500 million tweets every day. With 5,787 tweets posted every second, it’s not hard to imagine why the lifespan of a tweet is only 18 minutes. That’s why it is always advisable to post multiple times a day to make sure you reach your audience.
People tend to use Twitter more to get their daily dose of news. They are more active during the week in early mornings – probably while commuting, and the middle of the day – most likely on their lunch break. Thus higher engagement rate is from Monday through Friday from 8 AM to 4 PM. Posting anything before 4 AM or after 10 PM will likely lead to minimal or no engagement.
Peak times: Wednesday and Friday at 9 AM
Peak days: Wednesday and Friday
Best Time to Post on LinkedIn
Since LinkedIn is a professional B2B social media platform, the engagement periods here are very different than other platforms. Instead of using it during breaks, LinkedIn’s 303 million active monthly users use it during their office hours for work-related purposes.
On Mondays, assuming people are catching up with the post-weekend work rush, engagement tends to be lower. But from Tuesday to Friday, 8 AM to 2 PM, user engagement is very high. However, any post outside the usual working hours, before 4 AM or after 8 PM is likely to receive lower engagement.
Peak times: Wednesday from 8 AM – 10 AM and 12 PM, Thursday at 9 AM and 1 PM – 2 PM, and Friday at 9 AM
Peak day: Wednesday and Thursday
Every Social Media Posting Strategy is bound to be unique based on who your target audience is, what platforms do they prefer to interact with you on, and when are they most active. However, this analytical research takes time. Meanwhile, these insights can help you establish a more informed baseline for scheduling posts and boost their engagement potential.
But of course, it is vital to remember that posting at optimal times is not enough – your content copy and graphics must be engaging and impactful. We, at Aiwa Digital, offer you Social Media Marketing services. Simply brief us on your requirements, and our Social Media experts will carry out extensive research on how to best engage with your target audience on Social Media to ensure you the most online traction and lead generation possible.
For more details, check out our website at https://aiwa.digital/services/social-media-marketing/ or contact us at https://aiwa.digital/contact-us/.