Facebook and Instagram are two magnanimous social media platform which has made the whole world crazy with its awe-inspiring features. Likewise, the businesses are no way untouched with its charisma. Both of these social media handles are enveloped with millions of daily users not only from any specific country, but from all around the world. These platforms can bring victorious changes to your business, if used prudently. Be it Facebook or Instagram for business; the pick depends on various factors.
To know the winner of the ultimate fight between Facebook and Instagram, we need to possibly, take off the curtains for some specified elements.
Who is the target audience?
The first thing first; that is the target audience. When we talk about the audience of these two social media giants, there comes a vast difference.
Instagram offers a comprehensive platform for the younger generation. If we see closely, it is mostly run by the young kids possible below the age of 30-35 years. Along with this, there is a bunch of young adults and celebrities too.
While on the other hand, Facebook has an equal place for people of all ages. Right from young kids from 18 years to that of 65 to 7 years, everyone can be found on this social media platform.
Styling of the content
Both Facebook and Instagram are designed with a discrete content styling; therefore, this element cannot be ignored from a business point of view.
If your business rallies around fashion, beauty or any creative stuff, then Instagram is the correct choice. Where this podium encourages creativity with filters, videos, boomerang etc. but alongside, there are limitations in terms of describing the content in terms of text limitation and such.
Facebook offers an open platform for every possible niche, including politics, tech, gardening, and so on. There are good filters here as well, plus restraint on text or creativity does not exist.
Easy advertisement options
Both Facebook and Instagram share a parallel advertisement platform. To create a campaign on any of both of these platforms, one can get it done with just Facebook account. The ads work on creating awareness, bringing engagement, and conversion of customers.
Well, it can be said that both these platforms share equal space on this subject matter, offering similar results.
Facebook Vs Instagram; who is the winner?
If you have your business online, then it is almost compulsory to market the product or services online, especially on Facebook and Instagram. There is no rocket science when it comes to conducting ad campaigns or coming under the eye of your target audience. You just have to perform your homework that is where your target audience and what are you looking for.
For instance, if you are looking for social media marketing and your business focuses on fashion or something related to the younger generation, then spotlight should be on Instagram. And if the age limit is higher or you are looking for a mature audience then, then use Facebook for business.